About

My name is Martin Kirwan. I am an Ironman Coach, Kona 2018 IMWC, 9 time Ironman… and I am Focus on Fitness.

Many personal trainers will start by telling you how they have been into sport and fitness from a young age; successful and focused, athletes with podium credentials. My path to fitness, Ironman and Ironman Coach came later in life.

Throughout my twenties a poor diet and lack of exercise resulted in my weight creeping up to eighteen stone. In 2004 unhealthy and unhappy I made the life changing decision to train for the Dublin City Marathon.

I have completely transformed my life, and now health and fitness are a central part of my existence. I love training and enjoy pushing my body to achieve new goals. From experience, I believe that with dedication and focus everyone can achieve success. This is the philosophy that I use when working with all my clients. I never tell someone they cannot reach a certain goal as I have found that with focus and commitment there are no limits to what we can achieve. I get such satisfaction from seeing people start from scratch and slowly build themselves up and I firmly believe that with the correct support and the right attitude you can do anything you want to do.

Ironman Austria Martin Kirwan

Martin Kirwan IM World Championships 2018 Run

If you are looking to increase your fitness levels and reach your goals, Martin is the man for you.

David Connolly

The best thing about working with Martin is that he clearly remembers what it was like to start from scratch and because of this he understands what you are going through and is there to support you through it all.

Brian Jacob

I know without a doubt that I would not have achieved a fraction of what I have without Martin’s support and guidance.

Katie Ryan

I have been told at the track that we run so well together it appears like we are one person running.

Amanda Crotty

I heard of Martin through a friend and cannot speak highly enough of the motivation, encouragement and self-belief he has instilled in me.

Tony Hughes

Through Martins personal involvement in my training, observing and tweaking elements as the year went on, my 2015 season consisted of me consistently knocking 7-8 minutes and sometimes more.

Seamus Wall

Whats special about training with Martin is that regardless of how many people he is training he has a massively individual approach and takes into account each persons level of fitness/performance, goals, challenges and balancing training with everyday life.

Kate Nolan

What Focus on Fitness offers is a ‘unique’ package, tailored to individual needs, combining Experience, Knowledge, Commitment, Time and above all Patience!

Siobhán Kennedy

For anyone looking to improve their Running, Cycling or just to get direction and focus in training I have no doubt that with Martin’s help you can achieve your goal.

Ger Nolan

I would recommend anybody to try focus on fitness it’s changed me for the better in so many ways.

Nigel O'Sullivan

I am absolutely delighted to have completed my first Half Ironman, the biggest event I have ever done!

Siobhán Keating

Read more

Transitioning from Indoor Cycling to Road Cycling

This is the first week that we can now cycle any where within our county. Is everyone else as excited as I am?? Over the last 3 months, many of us brought our Spring cycling training back indoors due to Covid-19 restrictions. We worked hard on the turbo trainer to keep our fitness levels up,...

Read More

Read more

Keeping Motivated

It was great to speak with Ciara Losty, Sports Psychologist, last week to get some advice on getting through this strange time. With the lockdown being extended to May 5th, here are a few simple, but effective tips to help you through this time. Focus on what you can control With so much going on...

Read More

Read more

5 Cycle Routes in the South East of Ireland

Looking for a change of scenery for your weekend rides? Sick of the same routes time and time again? I have compiled 5 cycle routes in the South East of Ireland for you to try.

Read More